ABOUT US
OUR TRUE NORTH STORY
Life is better with dogs and cats.
Our faithful companions make us laugh, love unconditionally, and bring us so much joy. It’s part of their irresistible CHARM. It’s our love for dogs and cats that keep us on our path to pursue our purpose and follow our true north.
OUR PURPOSE
- We empower pets and their human companions to live a fulfilled, joyful lives together.
- We live for these moments and know you do too. Our greatest honor is to craft nutritious foods that help fuel all of life’s moments with your pet.
- Big or small, life’s greatest moments are often shared with your favourite companion, your pet. Whether you’re exploring a local dog park, camping under the stars, or just cuddling on the couch while watching a movie, nothing is better than experiencing life together.
OUR MISSION
Authentic nutrition powered by nature
Our home is known for adventure, so that’s probably why we’re big on living life to the fullest.
To experience life fully, we think sometimes you need to get a little wild.
For dogs and cats, this is especially important. That’s why our mission is to honor their wild side by delivering authentic nutrition powered by nature. Nutrition your dog or cat needs to thrive.
OUR W.I.L.D. FOOD PHILOSOPHY
Wholesome Fresh Meat
For nutrition and taste, our recipes feature high inclusions of fresh meat and a minimum of 5 meats.
INGREDIENTS FOR FUNCTION
For a vitality boost, our recipes feature our blend of Protect10™ – nature’s most powerful functional ingredients.
LOW CARBOHYD- RATE
Low carbohydrate foods for optimal health and body condition.
DIETS RICH IN ANIMAL PROTEIN
With high inclusions of animal protein, our foods are perfect for carnivores.